The Challenge
Run the first-ever product launch for an audience measurement company with a team based all over the world.
The Approach
Developed a custom go-to-market strategy and introduced milestones to keep product, marketing, and sales on task. Conducted customer surveys and interviews to validate the product and messaging, developed all marketing related content, and led messaging and design. .
The Execution
Launched in Beta in the UK & US on June 13, 2017 at an industry event in NYC, with owned channels (email, blog, web), digital push, PR, and content strategy. Momentum strategy has included 3 webinars, a whitepaper, and customer case studies.
The Results
On track to surpass product adoption and revenue goals for 2017.