Launch Playbook

COMING SOON: Launch Playbook: Secrets of B2B Product Launch Success

I’ve taken 10 years of product launch experience in the B2B space and distilled the key learnings into one 90-minute read. With this guide and accompanying templates, you’ll build the confidence you need for your next product launch. This is the only guide you’ll need to go to market quickly and successfully.

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Why this playbook is for you?

  • Lean on best practices from over 100 launches
  • Quickly build a launch plan from tried-and-true frameworks
  • Develop a quick understanding of who your customers are and where to reach them

In this playbook, you’ll become an expert at:

  • The go-to-market plan – the foundation of a product launch
  • Managing your launch team & communicating internally
  • Defining who your product is for
  • Nailing the launch timing
  • Post-launch momentum