Blog

[Infographic] 5 Best Practices for a Successful Product Launch

Recently I wrote a post about how to have a successful product launch. This is a quick how-to guide of the basics that you need. If this is your first product launch, it can be overwhelming - so getting organized is key. Culled from over 100 product launches and 10 years of product marketing experience, … Continue reading [Infographic] 5 Best Practices for a Successful Product Launch

Reinvent the Launch: How to Keep Up Product Launch Momentum

Inspired by Product Hunt founder Ryan Hoover’s recent interview on “the launch” not being a "one time thing"  - I wanted to share a few of my favorite content strategies to build awareness and engagement for your product after the initial launch. By all means, pop the champagne and celebrating nailing the launch, but realize … Continue reading Reinvent the Launch: How to Keep Up Product Launch Momentum

Why traditional personas are terrible (and how to make them better)

Marketers spend countless amounts of time and budget on quests to build the perfect buyer personas. Traditionally, buyer personas are created to understand more about the people buying your products, in order to make better decisions about content development, media strategy, and the holy grail - product development. Yet, marketers are frequently left scratching their heads when … Continue reading Why traditional personas are terrible (and how to make them better)

Why your product is not “for everyone”

The scene: Glass-windowed conference room at open-air tech office in SF, dog under the table, “micro-kitchen” snacks scattered around, and product manager adorned in company hoodie just finished her killer presentation on the next new game changing product. After the office applause settles, one brave soul dares to ask: “So, who is this for?” The product … Continue reading Why your product is not “for everyone”