Since smartphones took over flip phones a decade ago, I have been amazed at how much our phones are extensions of ourselves, for better or for worse. Recent research reveals that Millennials check our phones up to 69 times a day ! Sometimes it feels like a lot more – like when I’m using Google Maps to… Read More
Seasoned tactical advice on product marketing & commentary on the latest marketing trends.
Customer research can be one of the most valuable assets to any marketing program. Whether you’re looking to refine your messaging, re-position your brand, or even develop a new product, getting real feedback and opinions from your target customers can make any project better. Yet, sometimes, as marketers, you may find this to be challenging… Read More
Marketers spend countless amounts of time and budget on quests to build the perfect buyer personas. Traditionally, buyer personas are created to understand more about the people buying your products, in order to make better decisions about content development, media strategy, and the holy grail – product development. Yet, marketers are frequently left scratching their heads when… Read More
The scene: Glass-windowed conference room at open-air tech office in SF, dog under the table, “micro-kitchen” snacks scattered around, and product manager adorned in company hoodie just finished her killer presentation on the next new game changing product. After the office applause settles, one brave soul dares to ask: “So, who is this for?” The product… Read More
Getting started with your first go-to-market plan can be overwhelming. But by planning ahead, it can be more manageable! Read More