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7 Market Research Tips That Will Actually Impact Your Organization

Recently I ran a Q&A on Sharebird, a new platform that connects professionals in tech to help share knowledge. There were great questions about market research, and since this is critical to so many functions within an organization, I wanted to share my responses. These market research answers dive deep into 3 themes:  Building competitive … Continue reading 7 Market Research Tips That Will Actually Impact Your Organization

Messaging vs. Positioning – What’s the Difference?

Often the terms “positioning” and “messaging” are interchanged, but they are actually much different.  The easiest way to think about it is: Positioning = An internal, differentiated statement about your product, meant to be the north star for all messaging. Messaging = An external expression of copy relaying how your product is the best for … Continue reading Messaging vs. Positioning – What’s the Difference?

[Infographic] 5 Best Practices for a Successful Product Launch

Recently I wrote a post about how to have a successful product launch. This is a quick how-to guide of the basics that you need. If this is your first product launch, it can be overwhelming - so getting organized is key. Culled from over 100 product launches and 10 years of product marketing experience, … Continue reading [Infographic] 5 Best Practices for a Successful Product Launch

Reinvent the Launch: How to Keep Up Product Launch Momentum

Inspired by Product Hunt founder Ryan Hoover’s recent interview on “the launch” not being a "one time thing"  - I wanted to share a few of my favorite content strategies to build awareness and engagement for your product after the initial launch. By all means, pop the champagne and celebrating nailing the launch, but realize … Continue reading Reinvent the Launch: How to Keep Up Product Launch Momentum