Messaging vs. Positioning – What’s the Difference?
September 5, 2017
Often the terms “positioning” and “messaging” are interchanged, but they are actually much different. The easiest way to think about it is: Positioning = An internal, differentiated statement about your product, meant to be the north star for all messaging. Messaging = An external expression of copy relaying how your product is the best for … More Messaging vs. Positioning – What’s the Difference?