Why traditional personas are terrible (and how to make them better)

Marketers spend countless amounts of time and budget on quests to build the perfect buyer personas. Traditionally, buyer personas are created to understand more about the people buying your products, in order to make better decisions about content development, media strategy, and the holy grail – product development. Yet, marketers are frequently left scratching their heads when … More Why traditional personas are terrible (and how to make them better)