Tag: buyer personas

7 Market Research Tips That Will Actually Impact Your Organization

September 19, 2017

Recently I ran a Q&A on Sharebird, a new platform that connects professionals in tech to help share knowledge. There were great questions about market research, and since this is critical to so many functions within an organization, I wanted to share my responses. These market research answers dive deep into 3 themes:  Building competitive … More 7 Market Research Tips That Will Actually Impact Your Organization

Why traditional personas are terrible (and how to make them better)

May 1, 2017

Marketers spend countless amounts of time and budget on quests to build the perfect buyer personas. Traditionally, buyer personas are created to understand more about the people buying your products, in order to make better decisions about content development, media strategy, and the holy grail – product development. Yet, marketers are frequently left scratching their heads when … More Why traditional personas are terrible (and how to make them better)