The Challenge
Build awareness for new product – Engagement Ads – without seeming to “salesey.”
The Approach
Partnered with AdAge to run a study to 400 consumers and 400 marketing professionals to uncover gaps in behavior vs. marketing, and offer suggestions for how to close this gap.
The Execution
Published a whitepaper with AdAge entitled “Brand Engagement in the Participation age,” created sales materials and executive speaking series from content. Download the whitepaper here.
The Results
Highest downloaded content on Think with Google, exceeded MQL target.