Positioning: AdRoll

The Challenge

Evolve AdRoll’s positioning from one product (retargeting) to a marketing suite with multiple products. Create an easy to understand narrative for sales & prospects.

The Approach

Ran global sales & customer interviews, competitive analysis, tested messaging with customers to develop a global marketing campaign with our exec team’s sign off.

The Execution

Company-wide launch & training, update of all external materials – including pitch deck, website, video, event assets, digital media, content – everything! You can still see the messaging today on the AdRoll product website.

The Results

Global adoption of message, more closed won accounts, bigger deals closed. Bonus: The engineering team even started using the new messaging in-product!

Attract, Convert, Grow Video