The Challenge
Evolve AdRoll’s positioning from one product (retargeting) to a marketing suite with multiple products. Create an easy to understand narrative for sales & prospects.
The Approach
Ran global sales & customer interviews, competitive analysis, tested messaging with customers to develop a global marketing campaign with our exec team’s sign off.
The Execution
Company-wide launch & training, update of all external materials – including pitch deck, website, video, event assets, digital media, content – everything! You can still see the messaging today on the AdRoll product website.
The Results
Global adoption of message, more closed won accounts, bigger deals closed. Bonus: The engineering team even started using the new messaging in-product!